03 / 2019 / Porsche
The 24 Minutes
of Le Mans
Most farewell gifts don’t begin as race tyres.
One last lap.
Pressed on vinyl.
The brief
Mark Porsche’s exit from LMP1 after three consecutive overall wins at the 24 Hours of Le Mans.
The idea
Press vinyl records from the tyres of the winning Porsche 919 Hybrid’s final race. Tell Porsche’s Le Mans story in 24 chapters.
The work
200 vinyl records, a 24-hour charity auction for the first 24 copies and a 24-minute audio documentary on streaming platforms.
My role
- Concept
- Copy
- Narrative
Case film
